![]() When you familiarize yourself with colors and their meanings, you can lean into color psychology to create designs that elicit the reactions and feelings you want. We don’t just see colors, we feel them - which makes them one of the most powerful tools in a designer’s toolkit. And one study even found that suicide rates decreased by an astounding 74% at train stations in Japan when blue lights were installed. Blue light therapy is frequently used to reduce the effects of Seasonal Affective Disorder. Wearing red can tip the scales in your favor if you’re an athlete facing a well-matched competitor. Colors can change our mood, impact our memory, and even increase or decrease our heart rate. And those sensations can be incredibly powerful.
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